Community & Ticket Sales Campaign
Korean Kerala K-Pop Event Campaign
A fast-moving event campaign built to create community, social proof, and ticket conversion for Kerala’s K-Pop audience.
Overview
What was this campaign about?
The Korean Kerala K-Pop Event campaign built a new Instagram community and drove ticket sales within 30 days using daily content, macro creators, and urgency-led conversion posts.
Case study
How the campaign was built
K-Pop Community Launch
Goal
Launch a new Instagram page, build a K-Pop community in Kerala, and drive ticket sales within 30 days.
Challenge
The event needed rapid community building, awareness, and ticket conversion within a short campaign window.
Strategy
Beyond Folks combined consistent daily content, macro creator collaborations, and conversion-focused communication with urgency-led CTAs.
Execution
The campaign built social media platforms from scratch, posted consistent daily content, collaborated with macro creators for high-reach Reels, and used ticket-focused posts with strong CTAs and urgency.
Results
Community built. Event sold. Market validated in 30 days.
The campaign built a targeted community, sold tickets, and validated market interest for a K-Pop event in Kerala within 30 days.
Scope
Platforms, creators, and deliverables
Platforms
- Instagram Reels
- Instagram Posts
- Instagram Stories
Creator categories
- Macro creators
- Music creators
- Youth culture creators
- Event creators
Deliverables
- Instagram page launch
- Daily content
- Macro creator Reels
- Ticket-focused posts
- Urgency-led CTAs
FAQ
Campaign questions, answered
The goal was to launch a new Instagram page, build a K-Pop community in Kerala, and drive ticket sales within 30 days.
The campaign used daily content, macro creator collaborations, Reels, conversion-focused posts, CTAs, and urgency strategy.
The portfolio records 2,000+ targeted followers, 1,000+ physical tickets sold, and 600+ BookMyShow tickets sold.
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