Festive Retail Influencer Campaign
myG Onam Mass Onam Campaign
A multi-season festive retail campaign that used creator-led authenticity and premium device storytelling to drive visibility, consumer confidence, and sales impact across Kerala.
Overview
What was this campaign about?
myG Onam Mass Onam was a multi-season festive retail influencer campaign using regional creators, seasonal storytelling, premium device promotion, and Kerala-wide digital amplification.
Case study
How the campaign was built
Kerala’s Biggest Campaign
Goal
Build festive season awareness, consumer confidence, and retail demand for myG across Kerala.
Challenge
Festive retail campaigns require high visibility, strong consumer trust, creator scale, and timely communication across a competitive sales period.
Strategy
Beyond Folks combined creator-led authenticity with seasonal campaign storytelling, premium device communication, and retail-focused digital amplification.
Execution
Season 1 ran as a 30-day campaign with 20+ creators. Season 2 ran as a 45-day campaign with 50+ creators and a raffle for 100 international vacations. Season 3 was positioned as Kerala’s Biggest Campaign with premium devices and global brand partnerships.
Results
A multi-season festive campaign that set a new benchmark for creator-led retail marketing in Kerala.
The campaign strengthened myG’s festive visibility and positioned creator-led retail marketing as a major driver of consumer confidence across Kerala.
Scope
Platforms, creators, and deliverables
Platforms
- Instagram Reels
- Instagram Stories
- Creator Content
- Retail Campaign Content
Creator categories
- Regional creators
- Tech creators
- Lifestyle creators
- Retail influencers
Deliverables
- Multi-season festive campaign
- Creator-led content
- Retail offer communication
- Premium device promotion
- Seasonal campaign amplification
FAQ
Campaign questions, answered
It was a multi-season festive retail influencer campaign designed to build visibility, consumer confidence, and retail demand for myG.
The portfolio records 20+ creators in Season 1 and 50+ creators in Season 2.
The portfolio records ₹100 Crores+ sales in Season 1 and ₹500 Crores+ sales in Season 2.
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