Retail Footfall Campaign

Lulu Campaign Achievement

A Lulu campaign focused on reach, footfall increase, sales growth, and campaign visibility through high-impact influencer content.

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Overview

What was this campaign about?

The Lulu campaign used influencer-led retail promotion to build visibility, footfall, sales growth, and campaign engagement.

Case study

How the campaign was built

Footfall & Sales Growth

Goal

Increase retail visibility, footfall, and campaign engagement for Lulu.

Challenge

The campaign needed to translate social media visibility into customer visits and stronger campaign awareness.

Strategy

Beyond Folks used high-impact campaigns and creator-led promotion to improve visibility and audience engagement.

Execution

The campaign included influencer-led content and regional amplification for Lulu.

Results

A retail impact campaign that turned creator-led visibility into higher footfall and stronger sales movement.

The campaign achieved significant reach, customer visit growth, sales growth, and campaign visibility.

5M+ Views Significant reach across platforms and campaigns
30% Footfall increase Increased customer visits across Lulu locations
50% Sales growth Sales surged due to targeted campaign strategies

Scope

Platforms, creators, and deliverables

Platforms

  • Instagram Reels
  • Influencer Content
  • Retail Campaign Content

Creator categories

  • Lifestyle creators
  • Retail creators
  • Regional influencers

Deliverables

  • Influencer content
  • Retail campaign creatives
  • Footfall-focused promotion

More work

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FAQ

Campaign questions, answered

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