Food Delivery Influencer Campaign
Zomato Regional Influencer Campaign
A Zomato regional influencer campaign focused on in-app orders, festive engagement, brand visibility, and regional creator-led promotion.
Overview
What was this campaign about?
The Zomato regional influencer campaign used Kerala creators and food-focused promotional content to improve visibility, engagement, and order activity.
Case study
How the campaign was built
Regional Creator-Led Food Promotion
Goal
Increase regional food-ordering activity and campaign visibility through creator-led promotion.
Challenge
Food delivery campaigns need strong local relevance, high engagement, and action-focused communication.
Strategy
Beyond Folks used regional creators, festive activations, and targeted promotional content to improve brand visibility and order intent.
Execution
The campaign used 15 influencer campaigns with regional creators in Kerala and promotional content around food ordering.
Results
A regional creator-led food campaign that improved visibility, engagement, and in-app order activity.
The campaign improved in-app orders, engagement, brand visibility, and regional food campaign performance.
Scope
Platforms, creators, and deliverables
Platforms
- Instagram Reels
- Instagram Stories
- Influencer Content
Creator categories
- Food bloggers
- Regional creators
- Lifestyle creators
Deliverables
- Influencer campaigns
- Food promotion content
- Festive activation content
FAQ
Campaign questions, answered
Yes. Share your goal, audience, budget, and timeline on the Plan Your Campaign page. Beyond Folks maps creator fit, content formats, and delivery similar to this Regional Promotion / Food Campaign collaboration.
This collaboration with the creator partner for Zomato used Instagram Reels, Instagram Stories, Influencer Content. Platform mix is chosen based on audience behaviour and campaign goals.
Creator content can be used in ads or brand channels only when usage rights are agreed as part of the campaign scope. Rights are defined before publishing.
Want to build a campaign like this?
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